Boscombe retailers have received a double boost.
Residents of the town have pledged to shop nowhere else other than Boscombe following an online pledge campaign set up by Boscombe West's Lib Dem councillor Lisa Northover.
Despite a slow start, the campaign, launched in October, reached its target of ten people at the beginning of the month.
Traders have also learned that Ashley Road, which has been closed for two months, will reopen by next Saturday, December 19, as planned.
The road closure has caused traffic chaos in the town, causing many shoppers to stay away. This is despite the introduction of a parking refund scheme at council-owned car parks and the Sovereign Centre.